Making an Effective Business Case for Master Data Management (MDM)

With the ongoing Digital Disruption, Enterprise Architecture will add value to ensure that companies choose the best of breed solutions and protect their investments and enable sustainable business transformation.

Keynote Speaker –Bill O’Kane, Vice President & MDM Strategist, Profisee.

Bill is a recognized thought leader and a highly sought-after authority on the topics of Information Governance and Data Management. In his former role at Gartner, Bill authored multiple Magic Quadrants, advised and consulted with thousands of clients, and presented Data Management strategies around the world. In June 2019, Bill joined Profisee as VP & MDM Strategist after eight years as a VP Analyst for Gartner leading their Data Governance and Master Data Management Practice.

As data is the lifeblood of any company, a strong Master Data Management discipline provides a solid foundation for all other data to make sense !!

85% of conventionally justified MDM programs fail due to justifications that are logical and correct, but that have fatal flaws.

Learn the most common mistakes organizations make when formulating what seems like logical justifications for MDM (master data management) initiatives and how you can avoid them. Takeaways will include:

Why 85% of MDM programs fail; root causes
How to maximize delivery of business benefits through a proper business case
How to safeguard your MDM program from internal and external events
How to avoid expending unnecessary effort and expense

Fees for the event are $15 for Members and $30 for non-members to be paid at the event to AEA-Atlanta (Check), Cashapp or PayPal accepted

Enterprise Architecture = Business Transformation !

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