Van Haren Publishing | Corporate

Experts opinion: Product Owner role summary

By Gunther Verheyen Manager – What does a Product Owner do?

The Product Owner brings the business perspective to the software product being created and sustained into a Scrum Team. The Product Owner represents all stakeholders, internal and external, to the Development Team. Although a Product Owner is likely to have various strategic product management tasks outside of the Scrum Team, it is important that the Product Owner actively engages with the Development Team regularly and repeatedly.

The Product Owner assures with the Development Team that a Product Backlog exists. The Product Owner manages Product Backlog based on the product vision as a long-term view of the road ahead. A product vision captures why the product is being built.

Product Backlog shows all of the work currently envisioned for the product. This work may comprise initiatives, functional and non-functional expectations, enhancements, fixes, patches, ideas, updates and other desirements. If anybody wants to know what work is identified and planned for the product it suffices looking at the Product Backlog.

The Product Owner expresses the expectations and ideas captured in the Product Backlog to the Development Team, and orders the items in the Product Backlog to optimize the value being delivered. Lower value items are actively removed from Product Backlog (see the Tea Leaves Effect). Lower value functionality is actively removed from the product.

The Product Owner invites stakeholders to the Sprint Review to come work with the Scrum Team; what got done, what didn’t got done, what are relevant market or competition trends. The goal is to collaboratively identify what is the most valuable work to do next for the Product. This is captured in Product Backlog. Obviously.

The Product Owner manages the product budget to balance value, effort and time for the represented stakeholders. The Product Owner maximizes value. Period.

What does it take to be a Product Owner?

Being a Product Owner requires specific skills and traits. There are too many to mention, but an entrepreneurial spirit is certainly a helpful one. Being a Product Owner requires ownership of a product, implying strong organizational adoption of the role. Being a Product Owner is being a servant-leader in working with self-organizing teams. Being a Product Owner is not easy. It may take some time to get there.

Yes, We Have A Product Owner. And

Relevant links

9789087537203-cover PBOOK003_3DTitle: Scrum – A Pocket Guide
Author: Gunther Verheyen
ISBN: 9789087537203
Price: € 15,95
Order here your copy or view the sample file

OMS_SCRUMGIDS_BEWUSTE_REIZIGER_v6 comm BDV 3D_PBOOK001Titel: Scrum Wegwijzer – Een kompas voor de bewuste reiziger
Auteur: Gunther Verheyen
ISBN: 9789401800402
Prijs: €19.50

Title: Scrum Taschenbuch
ISBN: 978 94 018 0039 6
Autor: Gunther Verheyen German translation by: Peter Götz und Uwe Schirmer
Preis: € 15,95 (exkl. MwSt.)


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